Drive Vauxhall has partnered with CitNOW to deliver a video learning programme across the group.
The launch will include a two-week roadshow across its UK sites.
The programme will support Drive Vauxhall and bolster its customer service and customer retention activities.
For Drive Vauxhall, the objective of the bespoke learning programme is to maximise the impact of video for its customer service levels and ensure that video itself is used consistently throughout every customer’s journey, with an emphasis on quality.
The roadshow will run alongside a training programme to help staff with the use of video to engage customers and provide a modern customer experience.
Visiting 15 Drive Vauxhall locations in a two-week learning ‘roadshow’, the CitNOW Academy will help establish video best practice throughout the Group.
Adrian Baker, aftersales training manager at Drive Vauxhall, said: “Personalised video is such a powerful tool for a retailer, throughout the business, when it’s used effectively and consistently.
Steve Baynes, Drive Vauxhall’s group aftersales director, added: “Achieving that consistency can be a challenge, so the CitNOW learning programme is a great opportunity to establish best practice and ensure everyone in the business buys into personalised video and what it can offer: helping to develop trust and transparency into every customer interaction.”
Amir Rizvi, head of academy, concluded: “It’s great to see a retail group like Drive Vauxhall, which has built a reputation in the industry as a real leader in customer service, championing the benefits of personalised video.
“This is a case study in what the CitNOW Academy can offer retailers; learning and developing personalised video skills across the Group to help truly maximise what the CitNOW platform can deliver.”